Well he may have upset Beliebers this week by deactivating his Instagram account, but he certainly turned some frowns upside down when Forever 21 announced this morning that they would be teaming up with Justin Bieber for an affordable Purpose Tour Collection.

The Forever 21 x Justin Bieber Purpose Tour Collection will feature eight exclusive pieces with ranging in price from $18 to $35.

JB Purpose

 

“We are pleased to partner with Justin Bieber and Bravado [a music merchandising company] to celebrate one of the most influential musicians of this generation,” Linda Chang, Forever 21 vice president of merchandising, told Women’s Wear Daily. “This collection will give our customers and Justin Bieber fans access to one of the most in-demand merchandise lines in the world.”

 

https://twitter.com/Janiahbieber_/status/765943389996982272

The line will be available for online purchase on Monday, August 22, and in stores by Friday, August 29…just in time for back to school shopping! Well played Justin, well played.

 

photos via: Bilboard.com

 

 

 

Filed under: Forever 21, justin-bieber, Purpose Tour, Purpose Tour Merchandise